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Saturday Programs

Canine Massage Certificate Course

Malissa Conti-Diener

Join Malissa Conti-Diener in this certificate class that will show you how to add pet massage techniques to your current grooming business. She will cover anatomy and physiology, touch points and how to utilize them, basic tub and table massage techniques, and reflexology and acupressure. Learn how to calm and balance the pet before, during and after the grooming session.

The first hour of this course will be an intro to pet massage and will cover the history and importance, canine anatomy and physiology, basics on the skeletal and muscular systems, and safety for the pet and the practitioner. The second hour will go over massage techniques, the four foundation strokes of massage, and touch points for calming and relaxing the pet. The third hour of this certificate course will review reflexology and acupressure, and tub and table massage techniques. The last hour of this course will go over the business side of enhancing your spa services with pet massage and adding pet massage to your services.

Creating the Ideal Grooming Salon

Teri DiMarino

Teri will take you on a tour from the floor to the ceiling and from wall to wall in the construction of a new, state-of-the-art grooming salon that maximizes space and profits. Highlights will include the fine art of setting up a big salon in a small space by using time- and labor-saving equipment, effective storage by applying the “art” of utilizing “vertical square footage.” High visibility grooming and client comfort will be addressed as well as some hidden aspects of salon ownership such as seeking the right location, dealing with leases and landlords, as well as making retail work for you.

Angulation for All Breeds

Anne Francis

In this demo-style seminar, we will take a closer look at body shape and proportion; coat texture and unique bone structure; proper product application and finish. You will leave feeling confident in recommending the proper groom for the client on your table. Anne will use all of her tips and tricks to achieve balance, symmetry and angulation on the breed presented, as well as discuss how you can achieve beautiful trims on every dog.

Pricing, Percentages and Profit Margins

Teri DiMarino

Teri will share her business savvy and expertise on running a profitable salon. What do you look at before you set your prices? How do I set my prices? What are my margins? Am I making a profit? Are my employees making more than me? These and a lot more questions will be answered. If you miss this seminar you will be losing money.

Handstripping for the Everyday Groomer

Victor Rosado

Explore the world of handstripping and learn how to apply it to your everyday grooming! This ancient technique gains popularity today as the groomers explore the benefits of this scientific grooming method. Learn the basics and more advanced methods that will give you more options to offer to your clients. This is a one-hour seminar with a live demo offered by the Handstripping Travel Team member of the World Champion Gold winning Team in Belgium 2017, Victor Rosado.

How to Build your Brand

Adrian Smith

In this seminar, Adrian Smith, the Color King, will be giving a detailed inside scoop on how he built his brand and following. Adrian owns two salons, has clientele across the country (including celebrity clients) and owns a successful dog modeling business. This seminar is intended for new business owners or groomers thinking about taking the next step in their grooming career. He will explain how to find your niche, build clientele, and build your social media presence. This seminar will touch on hiring the right team, pricing, and following through with business ideas. You will leave this seminar feeling encouraged to pursue your dreams!

Hybrid Freestyling and Whimsical Grooming

Jayne Gallagher

In this informative seminar, Jayne Gallagher, star of ABC Network’s Pooch Perfect, encourages you to step outside the box of breed profiles and into the world of Hybrid Freestyle. Take the boring mixed breed haircuts and elevate them into whimsical styles that are fun and client friendly. Hybrid Freestyle grooming blurs the lines of Asian Freestyle, breed profile, and Salon Freestyle. Jayne will stretch your imagination and teach you how to have fun with it!

What in the Social Media Is Going On?

Jessica Adorno

In this seminar, Jessica will guide new and seasoned groomers through understanding how social media works and how to utilize social media to serve yourself and/or your business. The two major platforms she will focus on are Facebook and Instagram, as well as how to use each app and how to debunk the algorithm. Lastly, she will take a look into client relations and online reviews.

The Poodle in the German Trim

Sue Zecco & Jay Scruggs

This is a trim that is growing in popularity. It is a very handsome trim for those poodle people who don't like the pom-pom look. In this fun seminar, Sue and Jay will show you how to achieve balance following the correct poodle structure in an easy "dot-to-dot" method. You will also learn the different ways to do the "German Tail." Coat care, blow-drying techniques, and scissoring tips will also be discussed.