Saturday Programs

The Mindful Groomer: Achieving Balance Throughout Your Entire Grooming Process

Dave Campanella

It’s easy to overlook the intricate process of professional grooming. In this seminar, Dave will identify the key elements required to manage a stress-free grooming environment. Dave’s visual presentation and discussion will illustrate how simple coat and skin facts, basic hair care chemistry, and scientifically proven methods relate to developing a more mindful grooming protocol for mastering one’s tools, equipment, techniques, safety, and health. Balancing these elements will help you manage a more successful and effective business overall.

Poodle Pet Trim

Julie Pantages

Join Julie in this exciting seminar as she demonstrates an easy maintenance Poodle in a pet trim. She will use a combination of snap-on combs and scissor work, and she will share her secrets to getting a Poodle in and out and looking good in no time at all.

Splash of Creative, No Dye Needed

Alyssa Kasiba

Do you want to add creative touches to your salon menu but don’t know where to start? Alyssa Kasiba of ABC’s Pooch Perfect will show you how to get creative with accessories—NO dye needed. Dipping your toes into the world of creative does not have to be scary! Alyssa will push your fears aside and show you ways to put a creative touch on every groom. Accessories are a simple way to add revenue to your salon, and with proper marketing, clients will request your creative touch.

Pardon Me, Do You Speak Customer?

Chris Anthony

Sometimes what we say is not what our customers hear, and terms we think are basic may sound crazy to them. Great customer communication is much more than catchphrases and a smile (although that smile sure helps!) In this seminar, you’ll learn some new tricks for making your customers understand that their beloved Fluffy Angelkins can be both their sweet baby and try to swallow your soul for grooming without offending them. We’ll also talk about how to distill some of your years of grooming expertise into layman’s terms for your customers.

Vet Advice for Dealing with Difficult Dogs

Dr. Cliff Faver

In this seminar, Dr. Faver will be discussing some of the common conditions that make it difficult to groom dogs—from the basic old-age problems to how to groom dogs post-surgery. It is not uncommon that debilitated dogs and cats actually need to be groomed more often, and when done correctly, it can be a very profitable niche. He will also discuss basic precautions all the way to product types to consider.

It's a Snap! Snap-On Combs to Simplify Your Everyday Grooms

Anne Francis

Top competitor and GroomTeam USA member Anne Francis has spent her entire career in a salon doing your everyday pet trims. Over the years, she has figured out to cut down time using snap-on combs. In this seminar, Anne will show you all the tricks she has picked up along the way to make your everyday grooming easier and quicker with snap-on combs.

Let’s Talk Teeth: Groomers’ Influence Over Dental Care

Nina Anderson

Groomers can play a profound part in pet health by checking the mouth in their regular grooming sessions. In this seminar, Nina Anderson, author of “Natural Doggie Dental Hygiene and More!” describes how in-home oral treatment for pets can support the animal’s general health. The seminar will inform groomers when to advise pet owners to seek veterinary care, or whether the dental condition is just developing and how it can be easily mitigated through in-home care. The seminar will also discuss some not-so-healthy dental spray and gel ingredients, and describe some new effective ingredients that also support the immune system to boost overall wellness.

Outline Trim Simplified

Arielle Scavnicky

After winning multiple first place and best in show awards with “Furry and Fabulous” through the IJA’s “Rescue Me,” Arielle is equipped with the knowledge and experience to give you tips and tricks to master the outline trim. This live demo will show you, step-by-step, how easy it is to execute an award-winning trim at your own salon.

Add-Ons and Pricing

Joey Villani

In this one-hour class, Joey will go over the five must-do’s in order to run a professional, profitable and efficient salon or mobile operation. He will cover advertising, organization, professionalism, pricing, and continued business through rebooking.

Trick of the Tail

Jayne Gallagher

Let’s open another chapter from Jayne Gallagher’s book of whimsical grooming. A Tail’s Tale. Here the often understated tail will be the front and center. The emphasis will be on its magical transformation often seen in Jayne’s hybrid freestyle designs. Learn just what a sidewinder, dandelion, and hybrid spiral can do for your daily styles!

Quick and Trendy Abstract

Alyssa Kasiba

In this seminar, Alyssa will show you the art of abstract—from designing to layout to execution. Learn how to add lines and swirls into your beautiful grooms to spice up your daily pet trims. You’ll also learn the basics from coat carving to the competition ring, and even some added bonuses on how to get on the abstract runway stage, just like Hershey’s biggest runway stage of gorgeous pups!

Social Media Science

Blake Hernandez

Algorithms, clickbait, content creation, OH MY! Allow Blake to walk you down the path more and more traveled—the road to free advertising and brand promotion that meets the mark. He will cover quick edits to your content to drive up that engagement and make you the one to watch. Groom smarter, not harder as you maximize your online presence.