New England Grooming Show information coming soon!
*Last year's info below

Friday Programs

Strong Mind, Strong Business

Joey Villani

Successful business starts with a certain attitude and mind set, without this no one person or business can be completely successful. Joey Villani, for over a decade, has studied some of the top business minds in the world and has applied these winning techniques to not only the pet industry, but also to help build the events and tours of the likes of Justin Timberlake, U2, Madonna and over 100 other major artists around the world. See how this can help you.

Hour 1) Your Beliefs Become Your Reality

How does anyone expect to change things like, life events, habits and more? If you do not believe that you can change your direction at any given time, you probably feel lost. Everyone may agree that our mindset means a lot, but how do we get there and achieve our dream? In this hour, Joey is going to teach you how to reset your mind and help put you on the path to your winning ways.

Hour 2) How Hungry Are You?

After an event we get pumped up and want to apply everything; the New Year’s resolution syndrome. We start strong and sometimes can’t make the finish line. This hour will give you tips and exercises to keep you pumped and strong to not only finish, but to win.

Hour 3) Attitude is Everything

OK, this is a specialty of Joey’s. How do you go into a room and capture an audience (this could be your clients) and let them know you are the top dog here? It does not matter if you are unsure of yourself or shy. This hour will change you.

Hour 4) The Mind of a Winner

Sometimes we get to where we are going and then lose focus because we cannot keep the drive. How do you continue to move forward? This hour is going to give you winning tips to keep it fresh, driven and unstoppable.

Mobile Grooming 411

Jessica Adorno

Mobile pet grooming is the fastest growing segment in the pet industry. Curious what it’s like going mobile? This workshop will discuss the many components of running a successful mobile grooming business. Some areas covered will include choosing what mobile works best for you, mobile van maintenance, scheduling & routing for efficiency and profitability, marketing & software applications, environment inside & out, and client relations. This workshop will give you the knowledge and tools to not only decide if mobile is for you, but to learn tips and tricks to having a successful mobile pet grooming business.

Mixed Breed Series

Mix It Up!

Mackensie Murphy

2 comb body, 0 comb legs, round head, trim ears and repeat! Who’s getting tired of doing the same old pet trims all day, every day? In this live demo seminar, Mackensie will share with you her tricks and techniques to spice up your everyday grooms.

Everyday Puppy Cut

Anne Francis

Every day, the same haircuts over and over again can be your first cause of the dreaded burn out! Anne Francis, with all her experience of grooming, will show you the tricks she’s picked up along the way to jazz up her regular pet trims. Make your work stand out from your competition!

Low Maintenance Mixed Breed Grooming

Sue Zecco

We see so many varieties of mixed breeds in our profession. Be creative! Sue will discuss everything from your good 'ol teddy trim to making your dogs look like breeds they're not. Give your client’s special pet a unique look. Keeping balance, and remember, low maintenance is the key to happy clients.

“Short but Not Shaved,” and Other Things Owners Say: Making First Timers into Your Biggest Fan

Helen Schaefer

Until we learn telepathy, learning to verbally communicate with the owner at the end of the leash is paramount to creating raving fans and repeat and word of mouth business. In this seminar, Helen will go over common things she hears at the salon day after day from new clients, the basic check-in procedure you should follow with every new dog, and the follow-up questions she asks the owner to ensure the first impression is always a positive one. Make that new client into your biggest fan!

Friday Evening

Salon Sanitation Certificate Class

Corina Stammworthy

Learn how to clean like a microbiologist! Corina will teach you sanitation techniques used in the laboratory that she has incorporated into her regular salon practices. This class will cover how to disinfect everything in your salon using both chemical and mechanical methods, as well as an overview of the common pathogens that cause problems in the industry. A certificate will be mailed after completion of this two-hour course.

The Art of Dog Grooming: Make the Right Decisions for Every Dog

Laverne Campbell

In this workshop, pet groomers will learn how to determine the proper techniques to groom a dog based on the anatomy of the dog, make decisions with clients, and save time when grooming.