The New England Grooming Show information coming soon!
*Last years info below

Sunday Programs

What Have You Done For Me Lately: Customer Service Is Back!

Cheryl Purcell

Our industry revolves around customer service. Clients aren't just happy with good grooming now days they want that something extra. Cheryl will discuss how to offer them the things they want, and how to bring customer service to the forefront of your business. The little things you can do to make clients feel appreciated often go neglected in our business. Prior to becoming a groomer, Cheryl worked in both the restaurant and retail business world where Customer service is number one. Cheryl has owned her own business for over 20 years and her shop has received the Best of Award for Favorite Pet Place in her region, the only Grooming shop ever to receive this honor. She will help you make your shop stand out as well!

Bubbly Bouncy Bichons

Chris Pawlosky

This exciting seminar will guide you through the grooming of the Bichon in two stages. First, by showing you a show trim and then modifying it with clippers, blades and universal comb attachments to a great pet trim. "This trim will be something both you and your clients will approve of because they look like the pictures in the book but without all the hair," says Chris.

Canine Infectious Diseases: Cut Them Out Of Your Business

Dr. Taylor Tillery

Ever worry about kennel cough, scabies, ringworm, or other infectious diseases your clients’ pet may have? This seminar is a simple overview of canine infectious diseases that impact the grooming and pet care industry and what you can do to reduce or minimize risk and responsibility. We will review dog and cat diseases that can be spread from pet to pet, or from pet to you and identify your role and responsibility. An overview of sanitation protocols and what steps you should take will be reviewed.

Body Language Of Cats

Mary Oquendo

Learn to speak cat. Cats have a complex system of communication that is easier to understand once you have all the parts to the puzzle. Join Mary in this seminar to learn how to put the puzzle of cat communication together.

Poodle Sporting Clips: Stylish And Quick!

Julie Pantages

In this seminar Julie will do a complete Pet Sporting clip utilizing snap on combs to set the pattern and lengths. Julie will show you how to add style and flair to your everyday shop "pet" Poodle. Can you have short with style? “Yes” says this Groom Olympian. “We will go over the little extras in grooming a Poodle that will set your grooming apart from the other groomers in town,” says Julie. From start to finish, a Poodle Pet Sporting Clip is shown to you in this informative live demonstration.

How To Add Retail (Painlessly) To Your Existing Services

Carol Visser

Retail is one add-on that does not require a large upfront investment but can pay dividends easily. Have you ever heard the old adage “Don’t put all of your eggs in one basket”? If something happens to that basket, you’re in trouble. Diversify - and if you’ve ever wondered if selling pet products is the way to go, this class will tell you how.

Your Business Runs On Shampoo
: Streamlining Your Grooming Process With Liquids!

Dave Campanella

Let’s be frank. Your business runs on shampoo, and “Tub Time” is the most critical phase of the grooming process. The liquid products you use definitely impact your business’ success. There are products out there that do most of the hard work for you. However, these typically get overlooked, even though they save a ton of time, and time is money for grooming professionals. In fact, you may have some of these products in your salon right now staring you in the face! We will reveal these, what key ingredients to look for, discuss pH, the myths behind dilution rates, breakthrough conditioners, whiteners, deodorizers, facial washes and more. Most importantly we will reveal the best methods for using these products and how to actually “do more with less”. A fresh perspective and “must see” for any salon owner, mobile business or start-up!

Kerry Blue Pet Trim

Cheryl Purcell

Cheryl will teach you how to make a client’s pet look like a Kerry, without all the hair. Yes, it is possible. This trim will be completed with clipper blades and snap on combs, with extra time dedicated to head and beard styling.

The Complete Mobile Groomer: Nuts And Bolts

Mary Oquendo

The goal of this seminar is to familiarize you with the details of being a mobile groomer so you can make decisions that work for your needs. Topics in this seminar include scheduling, routing, contacting clients, gen vs. invertor vs. cords, size/breeds/cats, extra services, retail, supplies, equipment, and environment.