Friday Programs

Pet Professional's Business Makeover: Marketing, Management, Money And Media

Khris Berry

Whether a new or veteran pet professional, this course offers fresh insights which you can easily implement to infuse professionalism and energy into your business. Learn how to develop and redefine the strategies which lead you to run a successful and vibrant pet service business by utilizing the 4 "M's" to transform yourself and your business!

Hour 1) Marketing

How do you set yourself apart in a sea of competitors? Develop a personal brand! This class will help you define and develop your own brand. Whether you are mobile, corporate, solo, or work with other groomers, you can use these skills to distinguish yourself and create your own voice in your everyday workplace. Unleash the power of “You” in your workplace and watch your client base grow!

Hour 2) Management

Learning to manage people effectively is a hallmark of great leaders. Learn tips to manage employees, clients and more in this information packed seminar.

Hour 3) Money

How do you create a viable self-sustaining business which will sustain, endure, and thrive? In this seminar, you will learn strategies to focus on revenue streams and increase your business profit margin, as well as how to build your business to succeed financially and stabilize your revenue.

Hour 4) Media

This class will offer insights into getting the most from your media choices, avoiding pitfalls, and making bold choices to set yourself apart from competitors. Learn to flex your business muscle by using many forms of media.

Low Stress Grooming: Tips, Techniques, And Training

Terrie Hayward

Learn how to set you, the dog, and the family up to succeed. Build a relationship based on trust which will last for many grooming visits to come. Understand how to manage and communicate to more effectively get the behaviors that you need in order to groom faster, easier, and safer.

Hour 1) Introductions and Shaping Family Relationships

We’ll cover strategies to make your introductions count and communicate for collaboration with human clients.

Hour 2) Stress: What to Do About It

Define stress and its counterpart, “relaxation.” We will talk about improving canine body language reading and interpretation skills, and discuss how to react and interact in order to reduce anxiety and thus move more efficiently through the grooming process.

Hour 3) Science, Not Opinion


We’ll dig in a bit to the science behind behavior and explore how a better understanding can translate to more effective grooming strategies. Also, with behavioral science on your side, you will be able to better explain to your human clientele how and why you elect certain techniques.

Hour 4) Happy Clients, Happy Business

We will discuss how creating a positive human/animal bond will improve your business and business goals. We’ll talk about translating satisfied, comfortable, and confident customers into dollars and a stellar reputation for groomers!

The Popular Crowd

Super Styling The Mixed Breed

Sue Zecco

Sue will teach different thinning and blending techniques to achieve a natural looking finish on the mixed-breed. This demo will focus on adding personality to an average looking dog. She will demonstrate how to balance the head in with the rest of the body and how to set the length with clippers to cut out a lot of thinning and scissoring. This will help save you time with the finishing process.

Poodle Pet Trim

Julie Pantages

Join Julie in this exciting seminar as she demonstrates an easy maintenance Poodle in a pet trim. She will use a combination of snap-on combs and scissor work, and she will share her secrets to getting a Poodle in and out and looking good in no time at all.

Drop Coats Aplenty

Jill Pipino

Do Drop Coats make you quiver? Have no fear, Jill is here to help! Whether you prefer using clipper combs or thinning shears, she will share her tips on how to make drop coats, drop dead gorgeous. You won’t want to miss this as Jill dishes out her own techniques and styles.

Doodle Doo’s

Cheryl Purcell

Figuring out how to make Doodles look their best and create a good outline can be easily achieved with the right tools. Cheryl will demonstrate how to make this sometimes-difficult breed look their best with a quick trim that's easy to manage.

Friday Evening

Show Styles Equal The Best Pet Styles: Focus On The Poodle

Lara Latshaw

When you understand the ins and outs of show styles you will improve your pet grooming. Customers may not know what you've done, but they will see the difference! Lara will discuss understanding breed standards, the structure of a Poodle and corrective grooming. With this information, you can make a dog with less than perfect structure look their best. Lara will also share tidbits she’s learned through competition grooming that has helped her in her salon with regular pet grooming.

Groomer Safety Certification

Linda Easton & Dr. Jim Warner

Dog groomer certification can add an exciting dimension to today's grooming salon. Certification can increase customer retention and acquisition. Acknowledge your skills while learning more about safety in the salon. Let your customers know you are certified for safe care and handling, safe grooming techniques and sanitation. We will cover tips on safety, handling and sanitation in this two-hour class. This class will also help you decide if certification is for you while earning continuing education credit for attending a safety workshop. (Voucher included).

Upcoming legislation is looking toward mandatory licensing and/or certification for Professional Groomers. The Professional Pet Groomers & Stylist Alliance (PPGSA) is working for the groomer and has established grooming industry standards. Does your salon meet these standards? Learn what they are and how you can comply. Many states considering legislation are adopting these standards. IPG Certified Professional Groomer is PPGSA approved. Join groomers in 23 countries who have this certification and have joined the elite group of certified groomers!

*Professional Pet Groomers & Stylists Alliance, your advocate for better groomer legislation, is founded and supported by top Groomer associations, including IPG and Barkleigh.